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Guga Ribas


Augusto Sergio de Oliveira Ribas is a pioneer. This sportsman from Rio, better known as Guga Ribas, has the privilege to include in his 19-year career in car racing a unique experience: the only non-European driver to win the world Kart championship, in 1986 in Jacksonville, Florida.

For almost twenty years Guga made history in kart and car racing, in the categories of Formula Ford, Brazilian Formula, Pilots Championship, and Stock Car. In the 171 races in which he competed, he completed 57% of them among the first three positions, with 48 wins, 33 as runner-up and 17 third places, in addition to 43 pole positions.

Guga, after leaving the race tracks in 1996, soon made his debut in Practical Shooting in IPSC and Steel Challenge categories. Today, the athlete is acknowledged as one of the top players and a benchmark for other IPSC shooters. He carries with him national and European titles plus a World vice-championship.

In 2003, he founded the Guga Ribas Company, a company originally founded for sports shooting where he currently holds the position of CEO of the company. Over the years he increased the participation of the Guga Ribas Company in the Action Shooting industry, consolidating the brand’s global recognition as an icon of excellence.

Today it is a benchmark worldwide for innovation, performance, and quality in sports which require a high level of competitiveness. Delivering products safely, as well as offering services of great value, while generating a feeling of satisfaction in his customers, partners, and suppliers alike.

Guga Ribas shares many of the same values and which we do, including Pioneering without paradigms, pro-activity with responsibility, sustainability, commitment, and partnership.

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